Communication and consultation in a greenfield site company

Explores employee experiences of HRM within a division of a non‐unionised Korean owned MNC, which comprised a mix of greenfield site and brownfield site factories. Explores employee perceptions of the effectiveness of communication and consultation within the company. Incorporates a consideration of the role that gossip, rumour and the grapevine play when formal systems for communication and consultation are not trusted. Examines the conditions that led to a disjunction between the existence of “sophisticated HRM” systems for communication and consultation and positive outcomes in the workplace. Concludes that management action and behaviour were more important in determining HR outcomes than “typical” greenfield site variables such as a brand new factory or a “new” employment philosophy.