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Purpose

This research explores perceptions of tattoo acceptability in the workplace from the perspective of those who have them. It further considers how increases in remote working arrangements have influenced workplace tattoo acceptance.

Design/methodology/approach

A qualitative survey was used to collect data from 435 tattooed individuals. Data were analysed thematically, allowing for nuanced insights into employees' personal experiences, utilising the Job Demands-Resources (JD-R) Theory as a theoretical framework.

Findings

Attitudes towards tattoos in the workplace may be changing, resulting in reduced stigma and increased acceptability. This research demonstrates how tattoos can act as both a job demand and resource, depending on the orientation of the organisation and others. Furthermore, tattooed individuals engage in perception management and a form of aesthetic labour to counteract negative perceptions. Visible tattoos in the workplace retain negative connotations, amounting to a job demand that can negatively influence wellbeing. Increased remote working has provided more freedom to tattooed individuals.

Practical implications

The findings from this study provide practical guidance to Human Resources practitioners concerning appearance policies and organisational culture.

Originality/value

The research expands extant knowledge on the perception of tattoos in the workplace. Although previous research has examined perceptions of tattoos in the workplace and tattoo stigma in particular, research to date has not considered the influence of changing work patterns.

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