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Keywords: Brand identification
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Journal Articles
Journal:
Personnel Review
Personnel Review (2018) 47 (3): 675–693.
Published: 03 April 2018
...Decha Dechawatanapaisal Purpose The purpose of this paper is to investigate the relationships among internal branding, brand orientation, brand identification, brand commitment, and employees’ intention to stay. The paper also examines the mediating roles played by brand identification and brand...
