... Corporate identity Psychological contracts From relative obscurity a decade or so ago, employer branding is argued to have become an important addition to an HR practitioner's toolkit (Barrow, 2007 ; CIPD, 2007 ; Martin, 2008). In its full scope, employer branding cuts across many traditional HR...

...Joel Richman; Pam Wright Gives a preliminary exploration into mission statements and their impact on nurses′ attitudes towards them. Mission statements are given much credence by top level management, as part of the thrust towards corporate identity. Only 15 per cent of nurses (from...