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Keywords: Creators
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Journal Articles
Journal:
Personnel Review
Personnel Review 1–26.
Published: 30 March 2026
... Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Among popular social media platforms, YouTube stands out as a key space for content creators to reach large audiences (Ferchaud et al., 2018). With some YouTubers exceeding 100 million subscribers (Eun...
