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Keywords: Customer-oriented strategy
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Journal Articles
Journal:
Personnel Review
Personnel Review (2019) 48 (3): 631–643.
Published: 11 March 2019
...Naveed Iqbal Chaudhry; Iqra Aftab; Zainab Arif; Usman Tariq; Muhammad Azam Roomi Purpose The purpose of this paper is to explain the relationship between customer-oriented strategy (COS) and financial performance (FP) of firm, to examine the role of supportive human resource management (HRM...
