...Cam-Tu Tran; Isabelle Collin-Lachaud; Hiep Hung Pham Purpose This study aims to provide an extensive review of the employer brand literature by capturing research trends and proposing a research agenda. Design/methodology/approach A bibliometric analysis was conducted to study 232 peer...

...Israa Elbendary; Ahmed Mohamed Elsetouhi; Mohamed Marie; Abdullah M. Aljafari Purpose This study aims to investigate the direct effect of organizational reputation (OR), employer brand (EB) and organizational attributes (OA) on the intention to apply for a job vacancy (IAJV); further, it examined...

... and employer brand and organizational attractiveness. Design/methodology/approach The study used a survey method for data collection from fourth year students. Findings The findings show that both employer image and corporate image have a significant positive effect on organizational attractiveness...

...Karnica Tanwar; Asha Prasad Purpose The purpose of this paper is to conceptualise, develop and validate a scale to measure the employer brand from the perspective of existing employees. Design/methodology/approach The methodology entailed the compilation of a literature review and conduction...