... discussions, documentary evidence, discussion with informants, and observation and reflection by the author. Both the culture‐as‐variable and culture‐as‐metaphor perspectives are used respectively to analyse and interpret the data. A number of processes were found significant in the promotion or otherwise...

...R.A. Proctor Creative problem‐solving techniques such as brainstorming and lateral thinking are relatively well known. A less well known set of techniques make use of the metaphor as their primary mechanism for stimulating insights into problems. Prominent amongst these techniques is synectics (TM...