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Keywords: Salespeople
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Journal Articles
Journal:
Personnel Review
Personnel Review (2018) 47 (3): 675–693.
Published: 03 April 2018
... commitment on the relationship between brand orientation and retention. Design/methodology/approach Data were collected from 702 business-to-business salespeople working in 15 cement and building materials companies in Thailand. Hypotheses were tested and analyzed by means of a confirmatory factor...
