Qualitative Market Research: An International Journal Cover Image for Volume 29, Issue 2
Current Issue
Volume 29,
Issue 2,
5 May 2026

About the Journal

Qualitative Market Research: An International Journal publishes scholarly research from around the world that aims to further the frontiers of knowledge and understanding of qualitative market research and its applications.

Submission information

Accepted manuscript types and word counts

  • Research Paper — up to 8000 words
  • Commentary Paper — up to 4000 words
  • Case Study — up to 8000 words
  • Literature Review — up to 8000 words
  • Book Review — up to 1500 words
  • Editorial — up to 3000 words

Please see the article types and word counts section on the about this journal page for more information. The word count includes all text, figures and tables. When estimating your total, please allow 280 words for each figure or table. Read more about the article types for this journal.

Reference style

Use the Harvard reference style. Read more about the reference types for this journal.

Keywords

Please include up to 6 short, relevant keywords that describe the main topics of your paper.

Peer review type

Double anonymous peer review. All submissions are sent to at least 2 independent and anonymous reviewers.

Open access options

This is a hybrid journal. Hybrid journals are subscription journals but offer all authors the option to publish their work open access. If you choose to publish open access you will be required to pay an article processing charge (APC). Alternatively you can opt for the green open access route and self-archive your article (at no cost to the author). Read more about our open access options.

Accepted languages

This journal only accepts manuscripts written in UK or US English.

Accepted submission files

Article files should be provided in Microsoft Word format.

View author guidelines

Calls for papers

Closes: 15th December 2026

This special issue explores how impactful qualitative research can be in driving significant social and behavioral change.

Guest editor(s): Nadina Luca, Beatriz Casais, Angela Makris

Closes: 20th December 2026

The Nordic region offers a distinctive consumer culture characterized by "conspicuously strong ideological contradictions" (Ulver, 2019, p. 52). Societies are both egalitarian and status-conscious, individualistic yet reliant on collective welfare systems, and modest yet aspirational.