Issues

Flipping the script: consumer reactions to gender role reversals and power dynamics in sexualized advertising

Mallory Extine; Kristina Marie Harrison
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What drives employees to develop their personal brands at work? Appeal, authenticity, and influence

Ekaterina Nefedeva; Maria S. Plakhotnik
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“Never check in anything you could not bear to lose”: an autoethnographic study of baggage loss

Victoria Wells; Marylyn Carrigan
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Intentions to adopt service robots: Indian restaurateurs’ perspectives from a DTPB lens

Smriti Pande; Kriti Priya Gupta
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Decoding consumption – savings trade-off for Indian middle class in the new normal

Astha Sanjeev Gupta; Jaydeep Mukherjee
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The price of belonging: impulse buying in live shopping among low-income youth

Daniel Costa Pacheco; Ana Isabel Damião de Serpa Arruda Moniz; Suzana Nunes Caldeira; Osvaldo Dias Lopes da Silva
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