Beyond the game: perceptions and practices of sports sponsorship in German SMEs

Peter Datson, BCom, BEd, MBA, DBA, CPA, AMI, AIM. Having graduated with an MBA in marketing from the University of Queensland, Peter has had extensive practical marketing experience in Australia, Asia, the UAE and has recently conducted research in Germany to complete his doctoral thesis with the University of Worcester.

Wilson Ozuem BA, MA, MBA, PhD, FCIM, SFHEA. Wilson Ozuem is a Senior Research Fellow at the University of Cumbria. He teaches and research studies communications issues in computer-mediated marketing environments, particularly on marketing communications and the technology of fashion. The results of his research have been published in scholarly journals and conference papers, including the European Journal of Marketing, Journal of Business Research, Journal of Strategic Marketing, International Journal of Market Research, etc. He received his BA in Business from the University of Portsmouth, Postgraduate Diploma from the University of the Arts (London), MA Marketing Communications from the University of West London, MBA from London Metropolitan University, MEd (Educational Leadership and Management) from Open University (UK), Doctorate from Anglia Ruskin University and Postgraduate Degree in Educational Research from the University of Cambridge.

Professor Kerry Howell BSc (Econ), PhD Deputy Pro Vice Chancellor (DPVC) and holds the Chair of Governance in the Faculty of Business and Law at Northumbria University. Through his research Professor Howell has generated scholarly expertise in areas relating to methodology, governance, leadership, EU policy and regulation as well as written texts with Nova Science Press, Palgrave McMillan Press, Beijing Scientific Press and Sage Publications. He has produced numerous refereed journal articles and managed consultancy and funded research projects for various public and private sector institutions. Professor Howell acted as Chair of the Public Administration Committee (PAC), Chair of the practitioner committee for the University Association for Contemporary European Studies (UACES) as well as been a member of the Joint University Council (JUC) and the Chartered Association of Business Schools (CABS) Research Committee.

Professor Geoff Lancaster MSc, PhD, FCIM, FLCC. Dean, London School of Commerce. Professor Lancaster’s research interests are customer relations and CSR. He has published numerous papers and marketing and research methods textbooks. He was part-time Chairman of a corporate communications group that was in receipt of the Queen’s Award for Exporting. He was Senior Examiner to the Chartered Institute of Marketing for 18 years and is in receipt of a Fellowship from the London Chamber of Commerce and Industry for services to business education. He has completed marketing consultancy projects for a number of blue-chip international companies.