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Purpose

The purpose of this paper is to discuss the consumerism movement in health care and the implications of price transparency for the cause. A document analysis of supplier-side sentiments suggests health-care organizations are concerned this move will hinder not help consumers.

Design/methodology/approach

Document analysis of a supplier community has been applied in an analysis of policy-related communication between the US Government and hospital associations.

Findings

Empirical findings suggest that at both the institutional and cultural level, responsibility for health decision-making is obscured with easily misunderstood price information.

Originality/value

This paper explores the applicability of document analysis as a tool to understand cultural and institutional narratives.

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