The challenge of “Big Data”: What does it mean for the qualitative research industry? Available to Purchase

There is something very appealing about “data” that convince us that they somehow have an omniscient quality. Data that are generated with the apparent lack of human intervention have an even more magical quality that deters us from questioning them. This mythology around data has been noted by Boyd and Crawford (2012) who considered that there is a:

Of course, we are all now aware that we are living in the “Big Data” era. “Big” plays an important part in the discourse around data, not least because of the ready supply of statistics concerning the scale of data in today’s...