Reflections on phygital experiences: conceptual boundaries, wellbeing benefits and methodological suggestions Available to Purchase

Dong-Jin Lee is Professor Emeritus at the School of Business at Yonsei University, Seoul, Korea. He received his PhD from School of Business at Virginia Tech (1996) and has published extensively in the area of quality of life studies. His research has been published in academic journals such as Journal of Marketing, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Advertising, Journal of Business Research, Journal of Happiness Studies and among others. He won the best ARQOL paper award from International Society for Quality-of-Life Studies (ISQOLS) in 2021. He served as Vice President for Academic Affairs, International Society for Quality of Life Studies (1997–1999) and Vice President for Publication, International Society for Quality of Life Studies (2007–2009). He also served as Program Area Chair of International Society for Quality of Life Studies (1997–1998) and Section Editor of Applied Research in Quality of Life Studies (ARQOLS) (2009–2011).

Grace B. Yu is an Associate Professor of Marketing at Duksung Women’s University, Seoul, Korea. Her research interests include relationship marketing, consumer happiness and quality-of-life studies. Her research has been published in Advances in Consumer Research, Psychology and Marketing, Journal of Business Ethics, Journal of Travel Research, Journal of Happiness Studies, Social Indicators Research and Applied Research in Quality of Life (ARQOL), among others. She won the best ARQOL paper award from International Society for Quality-of-Life Studies (ISQOLS) in 2021. She is currently serving as an associate editor of Journal of Macromarketing and Applied Research in Quality of Life (ARQOL).

M. Joseph Sirgy is a management psychologist (PhD, U/Massachusetts, 1979), the Virginia Tech Real Estate Professor Emeritus of Marketing at Virginia Polytechnic Institute and State University (USA), and Extraordinary Professor at the WorkWell Research Unit at North West University – Potchefstroom Campus (South Africa). He has published extensively in the area of business administration, business ethics and quality of life (QOL). He co-founded the International Society for Quality-of-Life Studies (ISQOLS) in 1995, served as its Executive Director/Treasurer from 1995 to 2011, and as development Co-Director (2011–present). He also served as President of the Academy of Marketing Science (2002–2004), from which he received the Distinguished Fellow Award in the early 1990’s and the Harold Berkman Service Award in 2007 (lifetime achievement award for serving the marketing professoriate). He co-founded the journal, Applied Research in Quality of Life, the official journal of the International Society for Quality-of-Life Studies, in 2005, and he has served as co-founding editor (1995–present). He is currently serving as editor-in-chief of the Journal of Macromarketing (2020-present) and the co-editor of Springer book series on Human Well-Being and Policy Making (2015-present).