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Keywords: Market research
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Journal Articles
Qualitative Market Research: An International Journal (2001) 4 (3): 130–135.
Published: 01 September 2001
.... The final selection of respondents is based on the rescreener information and final screener spreadsheet. The moderator and client select the respondents together, similar to in‐person groups. © MCB UP Limited 2001 Internet Focus groups Qualitative techniques Market research...
Journal Articles
Qualitative Market Research: An International Journal (2001) 4 (1): 52–61.
Published: 01 March 2001
... six information characteristics. © MCB UP Limited 2001 Marketing information systems Decision making Market research Qualitative techniques While the general importance of these information characteristics for the design of accounting and management information systems is well...
