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Keywords: Adaptation
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Journal Articles
A cultural content analysis of multinational companies' web sites
Available to Purchase
Qualitative Market Research: An International Journal (2011) 14 (3): 274–288.
Published: 14 June 2011
.../methodology/approach In order to gather data for the study, 108 MNCs' web sites are analysed by content analysis which is an objective, systematic and quantitative way of conducting information about communication content. Findings It is seen from the analyses that foreign multinationals could adapt...
