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Keywords: Addictive behaviors
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Journal Articles
“Binge delivery” behaviors among digital natives: a phygital exploration of status, empowerment, and vulnerability
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Qualitative Market Research: An International Journal (2025) 28 (5): 941–964.
Published: 05 November 2025
... consumption domains and largely unexplored in academic research. Binge delivery Digital natives O2O platforms Uses and gratifications theory Phygital Food well-being Addictive behaviors The exponential growth of food delivery platforms like Uber Eats, Deliveroo, DoorDash and Just Eat...
