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Keywords: Aesthetic branding
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Journal Articles
The artification of corporate identity: aesthetic convergences of culture and capital
Available to Purchase
Qualitative Market Research: An International Journal (2020) 23 (4): 797–819.
Published: 20 February 2020
... 2019 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Artification Corporate identity Corporate art collection Aesthetic branding Financial branding Corporate visual identity The claim that “corporate branding is an art...
