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Keywords: Apparel industry
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Journal Articles
Qualitative Market Research: An International Journal (2020) 23 (2): 287–307.
Published: 05 May 2020
... brand-related content, especially in the context of the apparel industry. The study offers insights into how brands can create motivation for enhancing brand-related content in ways that are recognized as a cheap and highly effective way of advertising, influencing pre-purchase information, purchase...
