Keywords: Appreciative inquiry
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Journal Articles
Qualitative Market Research: An International Journal (2016) 19 (1): 84–100.
Published: 11 January 2016
...Dave Crick; James Crick Purpose – This study aims to report on an investigation into decision-making leading to a UK firm’s first export order. It demonstrates the application of appreciative inquiry (AI) as an underutilised research method in marketing investigations. Design/methodology...

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