... publication and authors. The full terms of this licence maybe seen at Link to the terms of the CC BY 4.0 licence. Consumer–object relationship Virtual conversational agents Human–computer interaction (HCI) Smart products Artificial intelligence European Union – NextGenerationEU Mission 4...

... and increase the perceived benefits of emerging technologies as means (i.e. metaverse, artificial intelligence and augmented reality) in the fashion industry by exploring consumers’ values, perceptions, experiences and attitudes toward these technologies in fashion marketing. Design/methodology/approach...

...Liang Ding; Gianluca Antonucci; Michelina Venditti Purpose This study aims to explore the impact of artificial intelligence-powered personalised recommendations (AI-PPRs) on user engagement, browsing behaviour and purchase intentions on TikTok (Douyin in China), focusing on how...

...Shameek Mukhopadhyay; Rohit Kumar Singh; Tinu Jain Purpose The paper aims to analyze the potential of artificial intelligence (AI) in enhancing marketing capabilities for Indian fast-moving consumer goods (FMCG) firms, with appropriate emphasis on dynamic capabilities (DC). By integrating AI...

...-use rights only Artificial intelligence Exploratory study Virtual influencer Computer-generated influencer Social media Furthermore, Shechtman and Horowitz (2003) found that consumers put in more effort when they believed they were talking to a human rather than a computer. However...

...Huan Chen; Slyvia Chan-Olmsted; Julia Kim; Irene Mayor Sanabria Purpose This study aims to examine consumers’ perception of artificial intelligence (AI) and AI marketing communication. Design/methodology/approach Twenty in-depth interviews were conducted to collect data and phenomenological...