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Keywords: Assimilation and accommodation models
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Journal Articles
Qualitative Market Research: An International Journal (2014) 17 (4): 373–392.
Published: 02 September 2014
... of semiotics constitutes another original feature of this research. © Emerald Group Publishing Limited 2014 Luxury Semiotics Multiple case study Brand extensions Assimilation and accommodation models The mental and physical actions involved in understanding and knowing is called a schema...
