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Keywords: Attribution theory
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Journal Articles
Qualitative Market Research: An International Journal (2025) 28 (2): 313–352.
Published: 11 March 2025
... consumers. Further, drawing on attribution theory, the three categories of reasons for sharing fake news were delineated: content related, source related and user related. Practical implications Drawing on the findings of the study, policymakers and other stakeholders working on the issues of fake news...
