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Keywords: Bank marketing
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Journal Articles
Qualitative Market Research: An International Journal (2012) 15 (4): 354–368.
Published: 31 August 2012
... in the paper include: contextually embedded findings, vague standards for data analysis, presentation of voluminous amount of qualitative data and theoretical criteria for judging the quality of studies. Insights from real‐life experiences in conducing qualitative research in bank marketing reveal practical...
