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Keywords: Baranda
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Journal Articles
“Baranda”: structure and praxis of “Onibaranda” (micro-middlemen) in Yorubaland
Available to Purchase
Qualitative Market Research: An International Journal (2021) 24 (3): 326–340.
Published: 04 November 2020
...Isaac Akintoyese Oyekola; Oluyinka Olutola Olajire Purpose This study aims to investigate the historical antecedent of baranda practice, marketing strategies of Onibaranda, as well as the benefits and challenges associated with baranda practice. Design/methodology/approach Using exploratory...
