...Bipithalal Balakrishnan Nair; M.R. Dileep; Sandeep K. Walia Purpose This study aims to examine the impacts of the forced shift to online/hybrid learning on international students’ perceptions and behaviour. It aims to understand the direction of future university marketing changes to address...

...Suyash Khaneja; Shahzeb Hussain; T.C. Melewar; Pantea Foroudi Purpose This study aims to use place identity theory to examine the concept of physical environment design (PED) and its effects on consumers’ emotional well-being (EWB) dimensions such as sensorium, behaviour and happiness. Design...

...Adam Lindgreen; Martin Hingley; Jo En Yap; Liliana L. Bove; Michael B. Beverland Purpose The purpose of this paper is to explore the effects of different reward programs on in‐role and extra‐role behaviour; and to investigate whether specific reward programs can be designed to enhance both in‐role...

... as a qualitative research technique and the importance it can have in better understanding behaviour. Findings The paper argues that laddering is a useful and powerful technique but still underused by scholars and practitioners. The authors consider that the main apparent barriers precluding its proper use can...