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Keywords: Behaviour change
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Journal Articles
Using qualitative methodologies to understand behaviour change
Available to Purchase
Qualitative Market Research: An International Journal (2012) 15 (1): 70–86.
Published: 13 January 2012
... by Curry et al.). Findings By examining peoples' behaviour changes in depth, the similarities and differences in their attitudes and motivations are revealed in terms of their dietary behaviour change and maintenance of change. This provides a more refined understanding of how people make...
