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Keywords: Behaviour modification
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Journal Articles
Qualitative Market Research: An International Journal (2012) 15 (1): 70–86.
Published: 13 January 2012
... Kingdom Consumer behaviour Diet Behaviour modification Behaviour change Maintenance of change Social marketing Many social marketing studies focus on consumer behaviour change, with an emphasis on attempting to facilitate the uptake of healthful behaviours (Hastings et al., 1998...

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