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Keywords: Body
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Journal Articles
Qualitative Market Research: An International Journal (2011) 14 (4): 360–373.
Published: 06 September 2011
...Hanna Leipämaa‐Leskinen Purpose The purpose of this paper is to analyze how meanings of body and identity are constructed when dieting. The paper utilizes cultural approach and focuses on the ways meanings of body and identity are constructed in social interaction. Design/methodology/approach...
