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Keywords: Bottom of the pyramid
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Journal Articles
Brand loyalty among low-income consumers?
Available to Purchase
Qualitative Market Research: An International Journal (2021) 24 (2): 260–280.
Published: 05 October 2020
.... Murilo Carrazedo Costa Filho can be contacted at: murilocarrazedo@hotmail.com 01 07 2019 04 02 2020 20 06 2020 04 08 2020 14 08 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Bottom of the pyramid Brand loyalty...
Journal Articles
Visual cues and innovation adoption among bottom of the pyramid consumers
Available to Purchase
Qualitative Market Research: An International Journal (2017) 20 (2): 147–157.
Published: 10 April 2017
...Md Rajibul Hasan; Ben Lowe; Mizan Rahman Purpose This paper aims to explore how visual comprehensibility of a product can affect innovation adoption among the bottom of the pyramid (BOP) consumers in Bangladesh. Design/methodology/approach This is an exploratory qualitative study based...
Journal Articles
Undertaking research at the bottom of the pyramid using qualitative methods: From theoretical considerations to practical realities
Available to Purchase
Qualitative Market Research: An International Journal (2012) 15 (3): 242–267.
Published: 08 June 2012
... have a dyadic relationship. Bottom of the pyramid International business research In‐depth interviews Qualitative research methods Zimbabwe International business Research methods Previous studies on conducting research in developing and underdeveloped markets (henceforth referred...
