...Sheila Keegan Purpose Digital technologies have already changed the way we live and work. However, there has been limited exploration and discussion about the long term effects of such technologies on our brains and, in particular, how we think. The purpose of this paper is to address the impact...

... of neuromarket research. Design/methodology/approach A brief development of functional magnetic resonance imaging, magnetoencephalography and transcranial magnetic stimulation are described, as the core principles are behind their respective use. Examples of actual data from each of the brain imaging...

...Peter Kenning; Hilke Plassmann; Dieter Ahlert Purpose The purpose of this paper is to provide a brief overview of the methodology of several brain imaging techniques and in particular, functional magnetic resonance imaging (fMRI) and its potential implications for market research. The aim...