Keywords: Brand bullying
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Journal Articles
Qualitative Market Research: An International Journal (2022) 25 (1): 60–79.
Published: 23 November 2021
...S. Umit Kucuk; Samil A. Aledin Purpose This study aims to investigate a neglected phenomenon, conceptualized as “brand-bullying.” The study aims at defining the brand bullying phenomena with adolescents who are actively experiencing brand bullying. Potential impacts of brand bullying experience...

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