...Gizem Tokmak Danişman; Cihangir Kasapoğlu Purpose This study aims to investigate the antecedents, consequences and severity of brand hate towards Starbucks, which was boycotted on social media due to its post-earthquake behaviour, including its “perceived silence”, in other words, playing dead...

... bullying behavior with adolescents. Study-2’s findings revealed four distinct styles of brand bullying coping behaviors in adulthood. Study-2 also found that brand-bullying’s negative effects could continue after the bullying process is long over and has the potential to cause consumer brand hate...

...Douglas Bryson; Glyn Atwal; Peter Hultén Purpose The aim of this paper is to conceptualise the influences of extreme negative emotional response towards luxury brands as expressed in brand hate. Design/methodology/approach The paper uses examples obtained from a critical incidents approach...