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Keywords: Brand passion
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Journal Articles
Qualitative Market Research: An International Journal (2018) 21 (1): 18–38.
Published: 08 January 2018
... et al., 2011 ; Park et al., 2010), brand love (Carroll and Ahuvia, 2006 ; Batra et al., 2012) and brand passion (Albert et al., 2010 ; Swimberghe et al., 2014). While previous research in the area of consumer–brand relationships has made important...
