Keywords: Brand-related content
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Journal Articles
Qualitative Market Research: An International Journal (2020) 23 (2): 287–307.
Published: 05 May 2020
...Muhammad Naeem Purpose This paper aims to identify the social motivational factors that can enhance brand-related content across social networking platforms (SNPs). It examines how brands can enhance motivation to create and exchange brand stories for existing and target customers. Design...

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