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Keywords: Breach of trust
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Journal Articles
Qualitative Market Research: An International Journal (2021) 24 (3): 375–395.
Published: 28 May 2021
...Christopher A. Nelson; Annie Peng Cui; Michael F. Walsh Purpose Building on prior trust repair research, this study aims to develop a more robust theoretical framework that describes trust repair strategies used by salespeople following a breach of trust. Design/methodology/approach To achieve...
