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Keywords: Budget hotels
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Journal Articles
Exploring dimensions of the customer experience at budget hotels during the COVID-19 pandemic: a netnography approach
Available to Purchase
Qualitative Market Research: An International Journal (2023) 26 (4): 320–344.
Published: 19 August 2022
... who stayed in budget hotels and how pandemic has changed the expectations of its customer segment. Design/methodology/approach The current study uses netnography to examine customer experience of guests who stayed at budget hotels during the COVID-19 pandemic. A thematic analysis was conducted...
