...Temi Abimbola; Christine Vallaster; Bill Merrilees Purpose The purpose of this paper is to understand how branding can facilitate small business development of new ventures. Design/methodology/approach A conceptual approach was used for understanding branding in new ventures. A model...

... Limited 2004 Metaphors Start‐ups Business development Marshak (1996) describes the use of metaphoric fields that “structure perception and behaviour”. Each field defines reality and Marshak suggests that where there is consistency “with the operative themes of the metaphoric field...

...‐sponsored qualitative study done in the UK. © MCB UP Limited 2002 Data Warehousing Business development United Kingdom In this Viewpoint article we summarise briefly the state of play regarding the penetration of data warehouses and business intelligence systems in companies across...

... on their willingness to operate their relationship with the organisation remotely. Internet Business development Financial services Market orientation Customers United Kingdom E‐commerce has been much hyped as a potentially transformational force in many industries. It is said to be the single...

... develops applications for the technology and in this way the market size and hence potential becomes much more tightly defined (Cooper, 1993; Millier and Palmer, 2001). © MCB UP Limited 2002 Information technology Innovation Internet Business development Phillips (2001) explains...

... Customers Knowledge management Information technology Business development Strategy Quality Customer knowledge is an important asset for all businesses. It is at the origin of most improvements in customer value (Novo, 2001). Vendors of customer relationship management and business intelligence...

..., there are intermediate positions, where an individual can practice opportunistic marketing in a proactive and entrepreneurial fashion. Business development Case studies Growth Marketing planning Marketing research Small firms Many attempts have been made by researchers to provide an understanding...