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Keywords: Business formation
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Journal Articles
Qualitative Market Research: An International Journal (2007) 10 (4): 403–415.
Published: 11 September 2007
... to remind employees of it. Small enterprises Brands Business formation Business development Entrepreneurialism Krake (2005) also offers another substantive perspective on SME branding. He concurs with the lack of previous literature on the subject compared to SME marketing research and uses...
