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Keywords: Business formation
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Journal Articles
Qualitative Market Research: An International Journal (2007) 10 (4): 403–415.
Published: 11 September 2007
... business new ventures. The current paper addresses the last challenge, using a qualitative research design. © Emerald Group Publishing Limited 2007 Small enterprises Brands Business formation Business development Entrepreneurialism The very nature of branding is a focusing tool...
