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Keywords: CAQDAS
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Journal Articles
Qualitative Market Research: An International Journal (2019) 22 (2): 94–113.
Published: 08 April 2019
...Violetta Wilk; Geoffrey N. Soutar; Paul Harrigan Purpose This paper aims to offer insights into the ways two computer-aided qualitative data analysis software (CAQDAS) applications (QSR NVivo and Leximancer) can be used to analyze big, text-based, online data taken from consumer-to-consumer (C2C...
Journal Articles
Qualitative Market Research: An International Journal (2017) 20 (1): 90–112.
Published: 09 January 2017
... by marrying the constructivist methodology and RQDA, a relatively new open-source computer-assisted qualitative data analysis (CAQDAS)-based R extension and demonstrate how the software can increase the rigor, transparency and validity of qualitative research. Design/methodology/approach This paper...
