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Keywords: CSR perception
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Journal Articles
Qualitative Market Research: An International Journal (2020) 23 (4): 575–602.
Published: 06 February 2020
.... Originality/value The major contribution of this study lies in investigating the CSR perception among the key stakeholder (i.e. the employees) from a brand management perspective in the Saudi Arabian financial services sector. Further, this study shows the main motives and challenges, which local financial...
