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Journal Articles
Motivating resellers of the international brand in competitive markets
Available to Purchase
Qualitative Market Research: An International Journal (2020) 23 (4): 663–677.
Published: 10 August 2020
... manager motivate resellers through a reseller motivation pyramid. Design/methodology/approach Using qualitative data collected from brand managers, different themes of reseller motivations were evaluated. Findings An overlap between organizational goals, resource-related needs and capabilities...
