... to be considered when applying IMO. Research limitations/implications Choosing a multiple-case study approach provides in-depth explanations; however, such an approach may lead to less generalisability. Practical implications The study advocates that a) some degree of resources are needed to ensure...

... a multiple-case study approach consisting of five information-rich cases, with the similar characteristics of large firms selling luxury brands which are aware of the importance of innovation. In each company, the authors interviewed the key person in charge of marketing innovation strategies and collected...

... is the point at which no new information or themes are observed in the data from the completion of additional interviews or cases, (Guest et al., 2006) is a useful one in terms of discussing sample size in qualitative research. This approach implies that a single case study or interview is never...

...Ardhendu Shekhar Singh Purpose – The purpose of this paper is to focus on the transactional relationship between retailers and handicrafts suppliers using case study research. Design/methodology/approach – Various reports on the handicraft sector were studied. Interactions with industry...

...Bowon Kim Purpose The purpose of this paper is to explore how high‐performing companies in the fashion industry align their supply chain strategy with their competitive priorities. Design/methodology/approach In order to answer the research question, case study research on four fashion...

...Niels N. Grünbaum Purpose At the moment central concepts relating to the case study strategy are insufficiently understood. This is unfortunate in that the truth value of results inferred from case studies may be questioned. Given the fact that case studies are widely employed in many fields...

...Bill Merrilees; Lorelle Frazer Purpose This research paper aims to understand the variability of performance among franchisees in a given system. Design/methodology/approach A qualitative, case study approach was used to get a clearer and deeper picture of the main issues and parameters. Nine...

... to assess current practice within the industry, refine the research questions and set up the research design. An in‐depth case study in the USA evaluated best practices and highlighted issues that affect the use of web metrics. The main data collection utilized case studies to generate the in‐depth...

...Andreas M. Riege Despite the advantages of the case study method, its reliability and validity remain in doubt. Tests to establish the validity and reliability of qualitative data are important to determine the stability and quality of the data obtained. However, there is no single, coherent set...

... Communications Dryden, New York, NY. © MCB UP Limited 2002 --> Marketing Communications Case studies Europe Marketing Communications Patrick De Pelsmacker, Maggie Geuens and Joeri Van den BergPearson EducationHarlow2001528 pp.ISBN: 0273 638718£29.99 Keywords: Marketing...

... research. In an intrinsic case study, the case itself is the focus. In an instrumental case study, the case is being used to understand something else, that is, to understand world three in Popper’s terms. In other words, a participant’s perceptions are being studied for their own sake in constructivism...

... problems which can lead to its eventual demise. In order to provide an opportunity to gain a clearer insight into these issues of managing growth within the context of the evolving firm, it is submitted that the case study method is an appropriate mechanism for facilitating such an understanding...