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Keywords: Cause
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Journal Articles
Qualitative Market Research: An International Journal (2019) 22 (3): 405–413.
Published: 10 June 2019
... the ability of qualitative research to determine cause and effect in terms of market and social phenomena. Design/methodology/approach The literature on causality in qualitative research is reviewed and discussed. The discussion is further informed by the author’s own experience of undertaking commercial...
