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Keywords: ChatGPT
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Journal Articles
Qualitative Market Research: An International Journal (2025) 28 (3): 452–473.
Published: 11 April 2025
...Omar H. Fares Purpose The rise of conversational artificial intelligence (AI) bots such as ChatGPT highlights users’ anxieties and high expectations. This study aims to explore consumers’ views of AI conversational bots and examines their societal implications, emphasizing public perception...
