...Kátia Eloisa Bertol; Patricia Liebesny Broilo; Lélis Balestrin Espartel; Kenny Basso Purpose This study aimed to understand young children’s influence on family consumer behavior by examining children's and parents’ points of view in the Brazilian context. Design/methodology/approach Through...

...Pepukayi Chitakunye Purpose The purpose of this paper is to explore how children can be empowered in the research process, as active agents and key informants, in matters affecting their consumption. Design/methodology/approach Insights are drawn from a study that used multiple methods...