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Journal Articles
Exploring user’s experience of push notifications: a grounded theory approach
Available to Purchase
Qualitative Market Research: An International Journal (2022) 25 (2): 233–255.
Published: 10 February 2022
... Emerald Publishing Limited Licensed re-use rights only Brand attachment Grounded theory User experience Click through Push notifications Push notifications are the main mechanisms to proactively communicate with users to inform about a wide variety of events such as promotions, private...
