Keywords: Co-creating films
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Journal Articles
Qualitative Market Research: An International Journal (2024) 27 (3): 413–432.
Published: 15 January 2024
... participants, effectively engages the audience and explains how phygital research methodologies can be used in interpretive consumer research, particularly in co-creating films that capture strong visuals. 04 06 2023 02 09 2023 01 12 2023 11 12 2023 © Emerald Publishing Limited 2024...

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