...Nour-Eddine Chiadmi; Nizar Souiden; Walid Chaouali; Andrew Chan Purpose The study aims to explain co-creation by exploring the relationships between people, processes, connection points, and artifacts within a museum context. Design/methodology/approach Data were gathered through in situ...

... studies published before the end of 2020 were found to meet the inclusion criteria and comprised the final analytical corpus. Findings The findings demonstrate that research approaches luxury and its creation from three different perspectives: the provider-, consumer- and co-creation perspectives...

...Laura Ripoll Gonzalez; Fred Gale Purpose Place branding research has recently focused on developing more inclusive models to better capture the co-creation of place identities. This paper aims to investigate stakeholder communication interactions in place branding processes to inform alternative...

... transformed by the darkness of night into a place of intrigue and possibility, much has to be left up to the imagination and openness to the power of suggestion. Even then, the chance of seeing a ghost hangs very much in the balance. Co-creation Qualitative research Bricolage Entrepreneurial...